Alisha Hutchinson

Hi, I am Alisha Hutchinson, a graphic designer from the Isle
of Wight. I have a passion for creating editorial campaign materials and visual
identities. I like to experiment with both traditional and digital mediums,
something I used during my FMP ‘Surf To Feel’ campaign, creating my own
lettering, to highlight positivity through surfing.
1 The ‘Surf To Feel’ campaign surfboard, was designed to encouraging people to try surfing. The words are from interviews with surfers, giving the campaign a personal feel. Using bright colours and bold lettering, helping to make the board eye-catching on a beach.
1 The ‘Surf To Feel’ campaign surfboard, was designed to encouraging people to try surfing. The words are from interviews with surfers, giving the campaign a personal feel. Using bright colours and bold lettering, helping to make the board eye-catching on a beach.
2 To highlight the ‘Surf To Feel’ campaign materials, the magazine
shows the pop up surf events. The magazine, being event merchandise, also to
promote further surf events. The lettering being versatile, to create an impactful
visual.
3 I explored what makes a successful gin bottle in today’s market, for the Industry Research unit. The final outcome, inspired by research into label and packaging design and the location Freshwater Bay. Drawing inspiration from the ocean, creating a piece which captures the locality.
alishadesign.co.uk
︎ @alisha__design
3 I explored what makes a successful gin bottle in today’s market, for the Industry Research unit. The final outcome, inspired by research into label and packaging design and the location Freshwater Bay. Drawing inspiration from the ocean, creating a piece which captures the locality.
alishadesign.co.uk
︎ @alisha__design

